Paul Kupperberg

Things I’ve Learned Along the Way
By Paul Kupperberg
© Paul Kupperberg

I recently saw a clip from an old interview with Alfred Hitchcock. Mike Douglas asked him where his interest in mystery and suspense came from. Hitchcock responded that it came when he was still just a baby.

“I was just laying there in my mother’s arms, minding my own business,” said the master (and I paraphrase), “when she looked down at me and said ‘Boo!’ Scared the hell out of me.”

Hitchcock was known for his sense of humor, which was often cruel. He once fed a character actor laxative and then left the poor guy handcuffed to the camera over lunch. Another incident had him leaving his daughter — an actress in several of his films and who suffered from a fear of heights — at the top of a Ferris wheel at the end of the day’s shooting. His quip about his mother is, of course, what my people call a bubbemeiser, or an old wife’s tale. But it was a great line, and got me to thinking: Where does it come from, really?

A few days ago, my son and I were driving somewhere and talking about silly names (He goes to a private school where silly names abound… said “Kupperberg”), which made him say, “I’m gonna name my kid…!” and he came up with a great name for an animated villain.

“Great name for a parent to give a kid he wants to become dictator of the world,” I said, and then something went bing! in my head.

By the end of the afternoon, I had a two-page proposal written for an animated TV series about a kid whose dad named him after a bad science-fiction show victim and now… well, the rest is for me to know and for someone like Cartoon Network to buy!

Many years earlier, the idea for a comic book series that I wound up writing for almost four years popped into my head while I was sitting on the crapper reading something that had nothing to do with the idea I just had. I will not tell you which series that was so as to deprive you all of the obvious critical ammunition that story provides, but the point is, as I made in the first installment, “Thought is the enemy of art.” Your most inspired creative work typically occurs when you’re not working to be creatative.

I have had ideas — major ones for entire books, minor ones that solved a current creative conundrum — triggered by a word, a thought, a picture, a scent. Ideas are all around, in the air, along with oxygen, nitrogen and all the other ‘gens’. They’re squatting beside that face you spot on a bench or riding the subway. They’re hiding between the lines of a newspaper article. They’re bobbing against the shores of a writer’s subconscious like trash washed onto the beach by the tide. Not every idea is a gem. Please, don’t ever think that. That’s death for a writer. The old truth got to be so old because it’s so true, hackneyed though it may have come to sound: “Kill your darlings.” You’ve got to be willing to sacrifice the best sentence ever written by a human being in any language if it doesn’t fit or is a detriment to what you’re writing. The moment you find yourself thinking, “Gotta save this sentence/paragraph/image/metaphor” is the moment you should be hitting the delete button.

Another hackneyed truth, Ted Sturgeon’s Law: “Ninety percent of everything is crap.”

Books. Movies. TV shows. Paintings. Sculptures. Cooking. Architecture.

Crap. Crap. Crap. Crap. Crap. Crap. Crap. Ninety percent of it. Including your precious ideas. And mine. Especially mine.

Some are good, sure. I mean, c’mon, we’re talking about hitting an average of one out of 100 — a chimp can make odds like that work for him. Trust me. I have. But you know it. Sure, write it down on your scrap paper or in your hardbound vellum-paged memory book, just don’t fall in love with it. It’s only gonna break your heart when it turns out to, y’know… suck. But that’s cool. Part of being a pro (“When the going gets weird, the weird turn pro, ” Hunter S. Thompson) is being able to separate the crap from the gold. A lot of that comes with practice, which means actually telling someone these bad ideas and being ridiculed for how lame you are.

Stop. Think. Percolate. Let ideas bubble around in your head before you commit to them. Don’t rush them. Do I have to tell you what happens if you don’t let a loaf of bread bake long enough?

Look, the idea for a long-running long comic series didn’t just “pop” into my head while I was otherwise disposed. The need for the idea, for a certain sort of hero in a certain genre had been percolating around in my mind for a couple of weeks. I know if I need something — a plot, a pitch — my best bet is to do my research, stir it around with a little thought, maybe even jot some notes, and then forget about it. Let the process do its thing and wait for the light bulb moment. My subconscious, my id, the little teeny-weeny man with a word processor who test drives all ideas before feeding them into my conscious brain — whoever, whatever the hell makes it happen, will take care of it.

How does that work?

I dunno. I get asked all the time, “Where do you get your ideas?”

I have a variety of answers:

(a) “A subscription service out of Altoona that sends me two-dozen ideas every month that I pick from and pay for what I use.”

(b) “I steal them.”

(c) “Automatic writing. I just lay my fingers on the keyboard and out it comes.”

And, the truth:

(d) “It’s my job.”

Does anyone ever ask a plumber how he knows how to fix a clogged trap? Or, “Gee, Doc, where in the world did you ever learn to remove a spleen like that?” No, because they know that there are apprenticeships and schooling and residencies for doctors, etc. Well, the reason I became a writer in the first place was because I had all these stories in my head I wanted to tell, somehow. And, over a long apprenticeship, learning the trade through the practice of it, I gradually started learning how to do it. Before I can take out a spleen, I have to learn where it is, what it looks like, what it does, and how it’s connected to everything else. Before I can write a successful story, I need to learn all the same stuff, except no one dies when I made a stupid mistake and there’s far less blood, except when I’m trying to change the ink cartridge in the fax machine.

It isn’t magic or voodoo. It just feels that way, but it works the same for writers and artists as it does for scientists and engineers. Einstein had one of those “E equals mc hammer…nein, nein…mc, mc…squared! Eureka!” moments while taking a dump, same as I did. It’s the way the machine works, processing information like a computer, but instead of crunching numbers, we crunch concepts and ideas, symbols and metaphors. Those take longer, and, since the machine has so much else to process just in terms of daily upkeep — driving, walking, breathing, what’s for lunch? Cheetos or Snickers bar? — the complicated stuff processes in the background. When it’s ready, bing!, the little light goes on and the punch card zips out.

Get the idea?

Paul Kupperberg is a freelance writer who began his career at Charlton Comics in 1975 and has never looked back. At DC Comics, he’s written a little of everybody, from Arion to Zatanna. He is the author of several books, numerous short stories and novellas, young adult non-fiction books on subjects ranging from pop culture to hard science, online animation and syndicated newspaper comic strips. He has also been an editor for DC Comics, Executive Editor of Weekly World News and Senior Editor of WWE Kids Magazine. His latest work can be seen in the humor book Jew-Jitsu: The Hebrew Hands of Fury (Citadel Books, 2008), a short story in The Avenger Chronicles (Moonstone Books, 2008), back-up stories in every issue of Captain Action comics (Moonstone Comics), and sundry issues of DC Comics’ Cartoon Network titles and Bongo Comics’ Bart Simpson Comics. Visit him at his blog,

2 thoughts on “Boo!

  1. Technically, Paul, if Sturgeon’s “law” is right, the odds of having a non-crap idea are 10 in 100, not 1 in 100, and significantly better than a chimp would know what to do with. But that’s more key than even getting ideas – knowing what to do with them. “Ideas” are much more overrated than most people think. Not that one shouldn’t try to come up with the best idea possible, but the best idea in the world won’t overcome crap development, while terrific development can make even a crap idea sound fresh and interesting. If you’re lucky, and not facing a well-exposed audience.

  2. Crap! EVERY time I try using math, I get into trouble.

    No one is arguing, Steve, that the execution is more important than the idea. You can come up with an idea for a story about some old guy going fishing, but unless you can turn that into THE OLD MAN AND THE SEA (or something like it), it’s just a dull idea about some old guy going fishing.

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